From left: Bob LaMore, Brad LaMore, Margie LaMore, Fred Hoskins, Tom McLafferty, Jim Wingbermuehle, Randy Mecey.
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July 26, 2013Red LaMore Auto Body Co. is not only a family business, it's a family legacy celebrating 75 years in business. Loren "Red" LaMore and his wife, Esther, set up shop July 13, 1938, and moved across the street to the present location in Webster Groves two years later.
The business was handed down to Red and Esther's son, Bob LaMore, after Red died in 1982. Bob LaMore started working at the body shop in 1958. He has now retired and another generation has taken over: Bob's son, Brad LaMore, and daughter-in-law, Margie LaMore. Even Brad is an old-timer, having clocked in full time in 1982, after working there summers and on school breaks. The matriarch, Esther, retired in 1994, then died in 1997. Margie LaMore took over her duties as bookkeeper.
The LaMore family is celebrating the shop's 75th anniversary this month.
"Webster Groves is a wonderful place for a family business," said Margie LaMore. "We have customers who have trusted us with their business for years. Teenagers who had Red fix their first "incident" still return and allow us to keep their families' cars looking great.
"Our name means everything to us -- it is on the building, and we are grateful to the community for allowing us to support our families while providing a service to them," she added.
Red LaMore Auto Body employs four technicians, who have a combined 67 years of experience at LaMore's shop alone.
"Our employees are dependable, hard-working men who take pride in their craft," LaMore said.
Customers appreciate that dependable service.
"Our customers know that we understand how dependent they are on their cars, and they appreciate our dedication to repairing their vehicles quickly, with the least amount of inconvenience to them as possible. They tell us how grateful they are for Brad's help in a stressful situation," she added.
Red LaMore Body Co.
79 N. Gore Ave.